Richly hued matte lips graced many a model on the fall runways earlier this year, and now several beauty brands have introduced intensely pigmented liquid lipsticks. These bold shades have a lip-gloss-style wet application but dry within seconds into a velvety, glamorous-looking finish. They’re meant to be long lasting and moisturizing at the same time, with only one coat. We put three new collections to the test.
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GUERLAIN The most luxurious of the bunch, the Rouge G L’Extrait comes in seven wearable pigments, like a light pink and beige, as well as shades suitable for special occasions, like a deep red. The oversize silver tube has a mirror on the side for goofproof application, and its contents glided on with a lastingly creamy feel, like our favorite lip moisturizer. A slight plumping effect was visible, apparently caused by hyaluronic acid ($48).
HOURGLASS COSMETICS Known for using anti-aging ingredients in its makeup, this Los Angeles-based brand, nearly a decade old, has introduced nine liquid lipsticks in vivid shades like cherry red and vibrant pink. The formula is paraben- and sulfate-free and has the antioxidant goji berry and the moisturizers vitamins A, C and E. True to its claim, the tints lasted for hours and came off only after we rubbed them off with a tissue. But unless you work in a creative industry, they’re too flashy for everyday wear ($28).
SHISEIDO Eight bright colors, including hot pink and yellow-orange, compose this brand’s Lacquer Rouge collection, which as the name suggests has a shiny finish — the shiniest of the bunch. The look stayed put even after a few hours, and lips were very moist all day, perhaps because of a magical-sounding ingredient called super hydro-wrap vitalizing DE ($25).
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